Objective

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A responsive web app designed primarily for new, small-scale property buyers who need reliable, uncomplicated information about their potential property investments.

Users will be able to use the app anywhere, but especially on the go since they are busy, working professionals who need quick and easy access to simplified property information.

Starting with understanding the user, sketching and wireframing to developing a brand style, then further iterating the design and finalizing mockups to get ready for handoff, the following outlines the design decisions made to assist users with accomplishing their goals.